innovative lures – great lures with amazing fish-catching abilities

we are proud to present our product range, developed to bring new features into woblers, jigs, spoons, spinners, leaders/rigs and bombarda flies

all products from innovative lures share the same purpose - to give you the best fishing possible . Our underwater videos demonstrate the aqua-dynamics

visit our product pages – or click a product below of your choice  – or simply just enjoy a range of nice underwater videos

spinners	flies	leaders/rigs	spoons	jigs	woblers

our simple, but inspiring motivation to make lures even if we are ‘small fish’ in the market place :

- get the vital strike
- have some action
- give our fellow anglers another choice to get good, effective lures

join innovative lures group on Facebook

test anglers: innovative lures are currently looking for test anglers - check the job section